Sample results we aim for
These are goals, not results. We are a new agency with no client results to show yet. The numbers below are the targets we set and measure against on every project. We'll publish real numbers here once clients agree to share them.
Website targets
- Mobile load: under 2.5 s Largest Contentful Paint on a mid-range phone (Google's "good" threshold).
- Tap-to-call or Book visible without scrolling on every page.
- Form test: every form tested at launch and monthly, with a delivery check.
- Accessibility: no critical issues in an automated WCAG scan at launch.
Google Ads targets (first 90 days)
- Days 1-30: conversion tracking verified, wasted search terms cut weekly, a cost per lead benchmark set.
- Days 31-60: cost per lead lower than the day-30 benchmark.
- Days 61-90: cost per lead at or below your break-even (see the calculator) or we recommend pausing.
Local SEO targets
- Google Business Profile 100% complete within 2 weeks.
- Name, address and phone consistent across the top directories.
- A steady, honest review request process running.
How we measure every one of these: How we measure. We never guarantee rankings, patients or leads (see the FAQ).